Complete re-branding of the Silver Court chain of stores.

Our goal was to give character to the stores, to make them recognizable on the main shopping street and in the mall, and to create a branding that will still be relevant in the next 5-6 years.

To this end, we incorporated elements of the logo into the interior design, added a color to the branding that would be associated with the brand.

As a style, we opted for a design that was not yet relevant in Bulgaria in the year of its creation and was about to become a trend. Monochrome interior with a bold detail in classic red. We envisioned a transverse logo on the facades, which is visible from the passenger flow, as well as red accentuation of the bead symbol on the main sign.

The design must be able to be used in all current and future objects of the brand. Given that the premises are rented, it had to be recognizable on whatever floor covering it was placed on and could be applied to a suspended ceiling with available skylights, typical of a commercial premises.